(2016 – 2024)
2023
Trace
iOS and Android Application
Trace is a mobile app designed to help businesses create and share authentic product stories, fostering stronger connections with their customers.
Key benefits include direct consumer engagement, product differentiation, and streamlined supply chains, ultimately reducing operating costs while enhancing brand value in a competitive market.
Lead Designer
User Experience
Research
Interaction Design
Prototype
2021
Oberoi Hotel Gurugram
Ecommerce, Website
This web design project for the Oberoi Hotel chain focuses on creating an elegant, user-friendly interface.
Key improvements include simplified navigation, visually immersive property showcases, and enhanced mobile compatibility, offering a seamless experience for discerning guests exploring luxury accommodations online.
Designer
User Experience Design
Research
Visual Design
Prototype
2020
Hazoorilal Jewellery
Ecommerce, Website
This project focuses on improving the user experience for Hazoorilal Jewellers, a renowned luxury jewelry brand.
Key enhancements include a simplified navigation system with a horizontal menu, detailed product information with transparent price breakdowns, high-quality visuals, and optimized mobile responsiveness.
Designer
User Experience
User Research
Prototype
Marketing
2018
Lunares
Ecommerce, Website
This web design project for Lunares focuses on showcasing their luxury tableware and home décor products, blending aesthetic elegance with functional design
The site highlights Lunares' unique craftsmanship, sustainable materials, and modern yet timeless collections, offering users a seamless experience in exploring and purchasing luxury items.
Designer —> Product manager
User Experience
Visual Design
Product Management
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2017
Spark and Tinker
Repair Service
Spark and Tinker is a conceptual repair service designed to promote sustainability by encouraging people to repair their items instead of recycling or discarding them.
With a focus on reducing waste, the service provides accessible and innovative solutions to extend the life of everyday products, fostering a culture of mindful consumption.
Design Strategist
Design Strategy
Research
Marketing
Financial Strategy
2016
Newstop
Interactive News Platform
In response to the decline in physical news due to the rise of digital platforms, Newstop aims to promote real-world news interactions through engaging pop-up installations.
The concept seeks to reignite interest in physical newspapers and newstands, offering a tactile and immersive experience that encourages deeper engagement and conversations about the news.
Design Strategist
User Experience Design
Research
Prototype